I’ve always loved the experience of cocktails, whether it’s having them when going out with my friends to have a few drinks or making them from home. However, I’ve found that buying cocktails when I’m out is pretty pricey, and the portions are always small. Making them at home isn’t always great either, it’s either time-consuming, doesn’t taste great or leads to leftover ingredients that go to waste. I wanted to find a way to solve this problem, while also pushing myself as a designer.
I approached this problem by coming up with an RTD cocktail brand that stood out visually and focused on convenience and a customized experience. Stackz’s mission is to solve the hassle of making cocktails by hand and eliminate the costs that you’d face in your standard bar. Stackz offers a cocktail experience that resonates with our chosen demographic, Gen Z, who value both individuality and convenience in their choices.
Many RTD cocktails from New Zealand lack taste and functionality. Stackz breaks away from this mould by introducing a modular design. I knew when creating this brand I would have to differentiate myself from other cocktail brands on the market.
Over the course of two months, I planned, designed, and tested a variety of bottle prototypes for Stacks to create packaging that stands out visually and also offers a functional and engaging user experience. With this packaging it allows you to customise your preferred flavours and alcohol. Stackz offers 4 different flavours and 3 alcohol choices to mix and match from. The packaging itself provides recommended flavour pairings on each of the bottles so you get the best experience out of your purchase. I also took into consideration the annoyances of juggling different ingredients and bottles for one drink, so I created a design that allows them to clip together. This allows the user to carry 3-4 bottles secured within one another. This gives consumers complete freedom. As a whole Stackz is curated with Gen Z, for Gen Z, by Gen Z.
