We set out to create a packaging solution and brand identity that reimagines the cocktail experience for Gen Z. The goal was to address common frustrations, costly bar cocktails and the hassle of making them at home, while delivering a product that is both visually striking and highly functional.
Over two months, we developed and tested Stackz, a modular packaging system designed for convenience and customization. The innovative bottles clip together, allowing users to carry 3–4 securely as a single unit. Each bottle features recommended flavour pairings, helping users easily mix and match four distinct flavours and three alcohol options to craft their perfect cocktail.
The branding for Stackz reflects the values of Gen Z, with a bold, modern design that emphasises individuality and ease. From the logo to the packaging visuals, every element was crafted to make Stackz stand out on the shelf while resonating with its audience.
Together, the packaging and branding deliver a cohesive, stylish solution that simplifies cocktails while celebrating creativity and self-expression.
