I rebranded STRIVE, a fitness coaching business focused on helping people transform their bodies and lives through science-backed, lifestyle-friendly training. The goal was to create a brand identity that communicates strength, trust, and transformation while remaining approachable and practical.
The versatile, modern logo symbolises continual improvement and adapts seamlessly across platforms, from digital to print. The colour palette combines calming blue-teal for trust, vibrant orange for vitality, and neutral tones for balance. Typography blends bold sans-serif fonts for strength with lighter styles for clarity, ensuring a professional yet approachable feel.
This project showcases my ability to design purposeful, impactful branding that resonates with its audience.
